Prosidio Debuts Phlog® Publishing with MyPhoto®
Brings World's First Photo Blogs with Phlog Technology to the Home and Small Business

Las Vegas, Nevada (January 6, 2005) – Prosidio™ introduced today, at the International Consumer Electronics Show in Las Vegas, MyPhoto 3, the world's first PC application to publish Phlog albums – online photo blogs of digital photos. Prosidio's unique technology makes it easy to publish entire photo web sites with dozens of pictures in a matter of minutes – to the most popular web servers. Now, for the first time, photos and all of the descriptive content in an album can be downloaded with a simple click on the Phlogo™ that appears on each page. MyPhoto is available immediately for $49.95 U.S. through Prosidio's online store (http://www.prosidio.com/).

"MyPhoto brings unprecedented freedom to everyone who owns a digital camera," said Douglas Kryzan, co-founder of Prosidio, Inc. "Almost anyone taking digital photographs will tell you that they feel that their photos are trapped – inside the camera or on their desktop computer. Today, MyPhoto changes all that, making it easy to publish and share the high-resolution photos you just uploaded from a camera with your friends and family thousands of miles away, just minutes later. And they can then print those same, high-resolution photos on their home printer."

About MyPhoto
MyPhoto is the first product to make use of new Phlog publishing technology which enables photo albums to be published to the web and their contents immediately downloaded – including full-resolution, original images suitable for printing. Key features include:
Entire photo albums can be published to the web in as few as three clicks, no web authoring required
High-resolution Phlog albums can be instantly imported from the web to personal photo libraries
Automatic announcement of new albums using an integrated email engine
Built-in networking technology eliminates the need for costly and complicated file transfer applications
Customized layouts ranging from contemporary to professional make it easy to personalize Phlog albums
Compatible with the widest range of FTP and web hosting sites, no special servers or tools required

"Our user's enthusiasm for the power that MyPhoto brings has us tremendously excited," said Christopher Kryzan, co-founder of Prosidio. "We are finding that Phlog technology is essential wherever digital photos are taken. MyPhoto will be used not only in the home, but also by small businesses, clubs and teams, event organizers and participants."

Solutions for Small Business
MyPhoto provides an answer to small business owners looking to establish a professional presence on the Web. It eliminates the need to invest additional resources in web design and maintenance to present their company's photo portfolios.

"MyPhoto allows me to reach new clients like never before," said D'Arcy Rahming, author of 'Secrets of Advanced Combat Jujutsu: The Official Textbook of Miyama Ryu™' and CEO of Modern Bu-jutsu, Inc. (http://www.miyamaryu.org/). "By using MyPhoto to publish Phlog albums to the web in a matter of minutes, I have been able to save thousands of dollars in outside web design fees, while having the flexibility to achieve the look that I personally want."

Solutions for Home
While there has been widespread interest in sharing photos online, there has also been widespread dissatisfaction with online promotions, the time and complexity of uploading and removing images and the inability to download high-resolution photos.

"I am frankly worn out by the non-stop bombardment of advertisements from online services that only want to sell me prints, not make it easy to share my photos," said Gina Kluge, parent of an active two-year-old. "MyPhoto not only makes it easy to manage my photo albums, but it gives me the control I have been waiting for. Now I can customize my albums and make it easy for my friends and family to download high-resolution photos. Online services and huge email attachments are a thing of the past."

Millions of pictures are taken every year of sporting activities, fundraisers and club events. Organizers typically find it hard to balance the time demands of managing activities and the responsibility of distributing photos of the event afterwards. MyPhoto provides a ready solution with built-in email group announcement capabilities. Its advanced Phlog technology enables event participants to directly download high-resolution, printable photos.

About Phlog Technology
Sites created with MyPhoto can be viewed on standard web browsers, and include a variety of features, such as automatic thumbnail generation and slideshow playback. All Phlog sites include a Phlogo button which, with a single click, launches an automated download of the site contents – photos, titles, captions, organization, and descriptive data – into the viewer's copy of MyPhoto running on their desktop computer.

Pricing and Availability
MyPhoto is immediately available from Prosidio's online store at http://www.prosidio.com/store/ at a suggested U.S. list price of $49.95. The software includes 15 custom-designed Phlog layouts, with additional designs available for web download starting at $2.99 each.

About Prosidio
Prosidio believes that all people should be able to freely express themselves. Our mission is to provide solutions which make it possible to share the important moments in our lives. Our goal is to provide instant access to photos, anywhere, at any time.

Prosidio Inc. is based in Los Altos, California, in the heart of California's Silicon Valley, where it has developed unique expertise in making advanced technology accessible. Prosidio's core strengths include in-depth knowledge of consumer applications, digital imaging, publishing engines and web technology. Information about Prosidio and its products can be found at http://www.prosidio.com/.


Media Contact for Prosidio, Inc.
Media Relations
phone: 415-505-5420
email: media@prosidio.com

MyPhoto and Phlog are registered trademarks of Prosidio, Inc. JavaScript Visual Framework, Phlogo, the Phlog logo (Phlogo), Phlogcast, PhlogWatcher, Prosidio, the Prosidio logo and "Set Your Photos Free" are trademarks of Prosidio, Inc. All other trademarks are the property of their respective owners.
© 2000-2007 Prosidio, Inc. Prosidio is a trademark and MyPhoto and Phlog are registered trademarks of Prosidio, Inc. All rights reserved.